Analysis of the Four Season's Hotel and its business strategy in the luxury hotel Industry

INTRODUCTION Methodology of Report The following report was derived from the primary feather use of secondary sources, in addition to telephone radio link with hotel representatives. Secondary sources included research from the Internet, industry books, company selling communications, trade and general short letter newspapers and magazines, among others. Through all told the sources, relevant data and information was extracted into the reports appendices. after(prenominal) individual analysis and theme discussion, the following report was devised. The formula of this report is to provide a macro examination of the highlife hotel industry and specifically the future tense outlook of Four Seasons Hotel and Resorts, Inc. Company explanation and Background The lot for Four Seasons Hotel and Resorts (FSH) began back in the 1960s when current professorship and CEO, Isadore Sharp, imagine a opulence lodging chain that was sufficient to regulate itself apart by focusing on change and fiber services. This has proven to be a fruitful schema as FSHs success has placed it as one of the worlds largest luxury hotel handcuffs and has earned a 5-year return on truth of near 19-20% (Refer to Appendix 16). Today FSH has expanded from creation a single hotel operational in one ground to having 55 properties in 25 countries. FSH is mostly tangled with advocate operations in hotels and resorts, however, it has recently ventured into non-hotel endeavours.

The firm is shortly touch on in 3 lines of vocationes, ranging from hotels to resorts to residential condominiums all just nigh the world (Refer to Appendix 9). The or! igin of FSH was rooted in ownership operations, whereby the corporation owned both the real area and the building. In addition, the firm would manage the hotel or resorts daily direct activities. In more recent times, FSH has realized that prudence operations is actually a more lucrative disdain model that also minimizes risk levels. If you want to get a full essay, order it on our website: BestEssayCheap.com

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