No Essay Example | Topics and Well Written Essays - 3000 words - 2

No - Essay Example Competitive rivalry The competition in the automobile industry is relatively high since the companies have flooded the market thus offering customers’ a number of choices. This high competition result to companies earning low profits since the costs of the entire competition will also be high. Moreover, Better Places will face competition from other energy producers such since they all struggle to occupy a stable position in the market. A number of oil companies have linked with major car producers across the globe whereby they make lots of profits are being made. Threat from new competitors The industry dealing with hybrid electric vehicles is stable and well established. It has maintained a significant average annual growth for many years. Thus, the potential level of threat from the new competitors is categorized as medium. This is because competition in this industry is already high hence it is quite discouraging for the new companies that are struggling to get into the ma rket. However, one of the largest threats is from the new competitors that are environmentally conscious in their lines of production. Threat from consumers Consumption begins with wholesalers and retailers who demand lower pricing for the products. Large retailing businesses sell the product to many users whereas internet marketers or retailers cover a broader region in terms of sales. All these customers opt for Better Place’s Auto’s product because of its convenient price and distribution. However, the demand for low pricing is a major threat for the company since raw materials and other production costs are too high in the car manufacturing industry. Threat from suppliers of raw materials As the trend of car fashions change from time to time, there is need for quality and modern products from the vehicle industry. Thus, for Better Place to maintain its position in the market, it should maintain its good relationship with suppliers since the prices of raw materials are fluctuating in the industry. This would enable the firm to acquire the relevant materials for its production at reasonable prices, or else, when the relationship is poor, the company would have some difficulty obtaining the raw materials for production. Threat from close substitutes Most likely, competitors who are coming up with similar products that are environmental friendly are a greater threat to Better Place. It is expected that all the products from the company would outplay products from other companies with unparalleled quality and uniqueness. A Company such as Honda Motors is among the oldest manufacturers in the car industry thus products from such company can pose a threat to the company’s products because of the famous name. Customers consider product differentiation since there are so many vehicles in the industry with the same features hence there is little threat from substitutes. 2. Scenario Planning Scenario planning enables a firm to describe what is ea sy and possible to attain over a specific time frame. It permits specification of particular objectives which are supposed to be attained in a sequence of both investment and implementation decisions. It therefore helps a firm to plan for the entire project regardless of the obstacles that might come along the way. The following steps are depicted in the Better Place plan: Identification of Stakeholders The company identified stakeholders whose interests were similar to the founders’

Hypersensitivity Essay Example | Topics and Well Written Essays - 2500 words

Hypersensitivity - Essay Example On the other hand, simple organic substances are more commonly known to cause delayed reactions. An individual may be exposed to these allergens through inhalation, ingestion, injection, or skin contact. (Porth, 2002) The classifications of hypersensitivity are not dependent on severity, but the type of cells, and location of tissues that is affected. Hypersensitivity reactions are classified into four types: type I (mediated by IgE), type II (tissue-specific), type III (immune-complex mediated), and type IV (cell-mediated) (Holmes, 2003). The first three types are mediated by antibodies, and the fourth type is mediated by T-cells, which produce a delayed reaction or onset of symptoms. However, it is seldom that one type occurs in isolation from the other (Nowak & Handford, 2004). During a hypersensitivity reaction or allergic reaction, an individual is usually prescribed with bronchodilators, steroids, and antihistamines. This paper will discuss type I hypersensitivity or anaphylactic hypersensitivity, as well as the pharmacokinetics and pharmacodynamics of the three agents mentioned above. In addition, Chinese herbal medicines will also be briefly discussed. This type describes the allergy as the immediate hypersensitivty or anaphylactic hypersensit... In addition, Chinese herbal medicines will also be briefly discussed. Type I Hypersensitivity This type describes the allergy as the immediate hypersensitivty or anaphylactic hypersensitivity. It is mediated by the IgE antibody, which results to mast cell degranulation (Porth, 2003). The most common examples are systemic anaphylaxis, hay fever, allergic rhinitis, eczema, and asthma. The mucous membranes of the organs are very richly supplied with mast cells that are filled with IgE antibodies, and these mast cells are ideally located to be able to detect the entry of antigens. Upon initial entry, the individual or host will not manifest any symptoms or reactions. However, the cells have already captured and processed the allergen, and the antigen has then bound with IgE on mast cells, which have caused the cells to degranulate. These granules then spread into the circulation and binds with the mast cells throughout the body. Subsequently, the host is ready for the next contact with the allergen. (Nowak & Handford, 2004) Now during the second exposure, the mast cells are activated, causing the release of mediators, which then result to the immediate responses of the immune system, and this response is mostly cause by the release of preformed histamines (Ewan, 1998; Nowak & Handford, 2004). Kay (2001) gave a concise aetiology of acute allergy. She summarized that immediate hypersensitivity is brought about by the release of preformed granule-associated mediators, membrane derived lipids, cytokines, and chemokines when an allergen interacts with IgE that is bound to mast cells or basophils by the high affinity IgE receptors. In addition, the primary inducers of IgE are interleukin-4 and