The effects of MTV on youth consumer culture.

With a look at todays society one would designation many another(prenominal) changes in the values of our emerging generation. ?The United States has much(prenominal) malls than high schools, and the Statesns spend more time shopping than reading.?(Quindlen). This suppuration of consumerism in our country must be attributed to something. Since our generation, arbitrarily call generation Y, is moving into adulthood, we must look at what has influenced our adolescence, and what is indolent influencing today?s teens. Through surveys it has been determined that MTV is the preferred supply amongst Ameri sens teenagers, averaging to almost 75 percent of the teen extract claiming regular viewership. Of this vast proportion, most admit to watching MTV for up to fifteen hours a week. These numbers alone makes one mean that MTV is the primary force finessing the desires of our youth. But while MTV?s be is go acrossmingly innocent, its capitalistic self-interest has led foca l meridian to a habit of fickle trendsetting and targeted marketing which is fastening the representation its young viewers see the world. As we ar seeing this phylogeny of values in our generation we can also see the evolution of MTV. The 1980?s gave birth to many society-altering events. Yuppie greed, Reagonomics, and raised familiar ethics all shaped the way modern America thought and acted.

In this time of primeval conservatism a new television network emerged with the hopes of convey forth a new art form, the unison video. This cutting edge medium of music television tested the limits of traditionalism by presenting videos from new wave acts such! as Blondie and DEVO, and hard jounce bands such as Twisted Sister and Motley Crue. MTV seemed corresponding a renewing for underground artists. A revolution which was absolute by the virtuous majority and the marketing dollar (Crawford). Fast-forward xx years to the present. MTV no longer... If you want to get a lavish essay, order it on our website: BestEssayCheap.com

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